In 2016, 900 million tablets will be in use.
There will be one mobile device for every person in the world.
Digital Publishing is an ideal way for publishers, brands and advertisers to get the best out of this new multi-screen world.
Tablets will be sold in 2015
Tablets sold in France compared to 3.6 million home computers
In revenue generated by App Store in 2014
Digital publishing entails transforming a hard copy (of a newspaper, magazine, catalogue, brochure, balance sheet, etc) into a digital interactive version for tablets or smart phones.
The digitalised versions use responsive technology (iPad, iPhone, android tablets) and are embedded with interactive features or enhancements (audio and video features, slide shows, touchscreen animations, drag and drop, 360° images…).
1 in 2 people use more than 3 screens each day
Publish and distribute
Digital publishing is a mobile, non-competitive solution for addressing both internal and external target groups.
Thanks to its push technology, it can create a direct link between the brand and these different customer and content provider profiles.
Thanks to the instant updates on all devices,the brand establishes a long-standing, permanent contact with its environment.
The kiosk is an exceptional digital library, which groups together, in a single location, all of a company’s commercial and corporate documentation, thus showcasing its digital assets.
This technology guarantees a very high level of security, which enables the dissemination of information to be monitored very closely.
Analyse how users interact and share your digital content, and find out what really works.
Embedded analytical tools collect and analyse the data relating to each interaction, and compile exploitable results.
% of consumers
perform searches before making in-store purchases
% of time
spent on applications compared to mobile Web
7/10 Hastags in Instagram are branded
$141 Global net ad revenue share for mobile (USD billions)